What Are Electronic Message Center Signs?
As a property manager, you understand the importance of high foot traffic and cost-effective strategies. Electronic message center signs can help you achieve both. An electronic message center sign, or EMC, displays words, symbols, or images digitally. They can be controlled by a remote, making them very easy to update. While you often see EMCs displayed with orange writing on a black background, they can also be multicolored.
Benefits of Electronic Message Center Signs
Electronic message center signs offer a unique set of benefits that other typical signage cannot. We live in a fast-paced world and you must keep up if you want to succeed. With an EMC sign, you have the ability to change your message as you see fit without starting over with all new signage. If you manage a retail shopping center and one of your larger stores is having a sale, you can promote the sale on the EMCs to draw in more customers.
Electronic message center signs also offer more visibility. The LED lighting used in EMCs is visible 24 hours a day, so you don’t have to worry about installing spotlights or lampposts to make your sign visible at night. Due to the LED lighting, this signage option is actually rather low maintenance. LED lighting is not only energy-efficient but they are built to last for 10 or more years.
What Properties Should Use Electronic Message Center Signs?
Any property can use electronic message center signs, but they should be highly considered for any property with frequently changing information they wish to share. Perhaps your property is responsible for hosting large events, EMCs allow you to easily update the information when one event ends and a new one begins. Electronic message center signs are commonly used at the following properties:
- Shopping centers
- Schools, colleges, and universities
- Conference centers
- Retail centers
- Freestanding retail stores
- Bank branches
How Much Do Electronic Message Center Signs Cost?
The price of an electronic message center sign can start from anywhere between $15,000 and $50,000. There are many different factors that contribute to the overall price such as size, number of panels, whether it is single or double-sided, and more.
The initial cost may seem steep, but do not let that discourage you. Once installed, electronic message center signs require very little maintenance and last up to 15 years. Digital signage is also a strong advertising tool and can be used to increase the overall revenue of your property.
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