Google My Business for Apartments
Google My Business is an important marketing tool for apartment communities. This free tool lets apartment communities officially verify their business information with Google. This includes things like your property name, address, hours, phone number and more. One cool thing this does it let people simply enter your property into Google Maps for directions to your property. While this matters to every property, it is especially important for locations trying to lease up with high foot traffic from prospective residents. More than just a one time registration, Googly My Business provides a host of other benefits for apartment community managers.
Benefits of Google My Business for Apartments
Google My business does not just verify your apartment community information with Google. It lets apartment managers provide important information to prospective and current residents. Most importantly, this information shows up on Google when someone searches your community by name, so it needs to be accurate. This information includes:
- Managing and responding to Google Reviews
- Listing your leasing office and/or management office hours
- Sharing pictures of your apartment community
- Posting weekly updates about your apartment community
Managing reviews is extremely important for any apartment community hoping to attract millennial residents. They are highly likely to use online reviews to research apartment community amenities when deciding on where to live.
Setting up Google My Business for Apartments
Setting up a Google My Business account for an apartment community is surprisingly easy. First, you need to go to Google My Business and claim your property. Next Google will send out a post card with a short code that finalizes your verification. Once this is complete you will have full access to your Google My Business account. Now you can add pictures, change hours, make posts, respond to reviews, and more. For more on setting up your Google My Business account, check out Google’s help center tutorial.
Need help getting reviews on Google My Business for your apartment community? Check out these reputation management tools for property managers!