Multi-family Housing Marketing Tools
Marketing a multi-family property, while also running it, can be extremely challenging. Thankfully, property managers have a wide range of multi=family housing marketing tools to choose from. There are tools for everything including email marketing, social media management, online reviews, and search engine optimization. For properties lacking an outside marketing agency or centralized do it all marketing software, these tools can drastically reduce the time you spend marketing your property.
Email Marketing Software
Email marketing campaigns can be one of the most powerful multi-family housing marketing tools in a property managers arsenal. Due to email marketing’s effectiveness, there tons of email marketing software choices. Our recommendation would be using MailChimp or Constant Contact. While these are familiar names, they are also great choices. Both are very affordable, easy to use, and can easily integrate with website forms and CRM’s.
Social Media Management Software
Maintaining an active social presence can be challenging, but there are numerous programs multi-family property managers can use to streamline the social media process. While there are many choices, we recommend Hootsuite. One of the oldest and most widely used social media management tools, Hootsuite is easy to use and very affordable. It lets you post to multiple accounts from one place, schedule posts, reply to comments, and manage your entire social presence from a central dashboard. Furthermore, it can be used to manage accounts for multiple properties. Most noteworthy is that it is free to use if you are only managing three social accounts.
Online Review Software
Online reviews about your property are critical to drawing initial inquiries from new tenants. A poorly reviewed property will cause potential tenants to bypass contacting your property entirely. It is important generate great reviews in places people are looking online, including Google, Facebook, Apartments.com, Rent.com, etc. These online reputation management tools for property managers can help your property generate more reviews.
Local SEO Tools
If your property isn’t showing up in local searches, don’t worry. Local SEO tools can help you rank when people are looking for local apartments. Great local SEO tools include YEXT and Brightlocal. While they are slightly different, both help properties create accurate online business listings. Accurate online business listings are especially relevant for properties looking to rank in Google’s Map results. Another great SEO tool is Moz, which can help show your properties current SEO rank and make suggestions for how to improve your rankings for specific keywords.
Want even more of the latest property management news?